Time Out New York Kids Premiers Mobile AR Magazine Cover
Time Out New York presents the world`s first ever magazine cover to be augmented by mobile supplemented authenticity. The TONY Kids` August topic will essentially sing from the newsstands. With your smartphone, point at the magazine cover and enjoy a video of P.S. 22, the Webby Award-winning fifth-grade chorus from Staten Island, which has found national fame on YouTube.
All you require is to activate the TONY Kids P.S. 22 channel on the free junaio browser. Yet again Time Out is ground-breaking latest ways of letting readers enjoy the magazine, by exploiting the newest advances in enlarged reality technology to unlock video and 3D content at the click of a smartphone.
Gracing the magazine cover is the trendy, Webby Award-winning P.S. 22 Chorus, which has found national fame via YouTube and acquired in excess of 19 million views. The fifth-grade chorus from Staten Island has enjoyed widespread media attention since clips of its presentations went viral-videos of the elementary school chorus rocking out to contemporary hits by Lady Gaga, Alicia Keys and Rihanna.
Readers can download the free junaio app onto their smart phones from the App Store or Android Marketplace. Formerly the app is downloaded, customers simply hold their smartphones up to TONY Kids` special cover and a video of the chorus performing “One Day” by Matisyahu will play, introducing readers to the chorus before they even open the issue.
“Augmented reality, in its simplest form, allows consumers to use their mobile devices to experience print products in a new and exciting way,” speaks Marci Weisler, digital business director of Time Out North America. “An image that was once static on a page now comes to life – one that allows readers to see and hear the content for themselves.”
