Sony Ericsson forsakes Nexus name
Sony Ericsson has confessed to Pocket-lint that it’s been enforced to abandon the name “Nexus” concerning mobile handsets. Back in November, afore anyone distinguished of Google’s Nexus One, Sony Ericsson proclaimed that it was calling the adapted Android interface found on the Xperia X10 “Nexus” and said it’d be title to added strategies.
However when Google’s Nexus One phone first reached on the scene, the stage was set for a face-off. We asked what’d happen to that name, pointing out that it this was possible to be a no-victory condition for Sony Ericsson. At CES in Las Vegas, a Sony Ericsson characteristic confessed to us that the business has been forced into a climb down in the face of the enthusiasm for Google’s phone.
Hereafter, the edge on the X10 and future Android expedients from the Sony Ericsson will be renamed “Timescape” and “Mediascape”, referring to the alliances inside Nexus that sort your links and multimedia content.
Utter fervor for Google’s admission into the mobile handset souk has trumped a main strategic change from one of the world’s prevalent mobile businesses. That’s both a cue of how the wanton the smartphone landscape is shifting right now, and a cautioning that Google – despite being initially a software business – has the jaws to contend in hardware too.
