An iPhone App for Buying the Latest Fashions
The high-end online fashion retailer Net-a-Porter.com recently released its free iPhone application, the Net-App [iTunes link]. It allows shoppers to browse and purchase new clothes and shoes as well as to create wish-lists and share them with friends.
According to Alison Loehnis, vice president of sales and marketing at Net-a-Porter.com, one-fifth of Net-a-Porter.com’s customers have an iPhone or iPod Touch. Launched in June 2000, the Net-a-Porter website has been viewed by over 1.8 million women each month.
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